(Reuters) -Jif peanut butter maker J.M. Smucker said on Thursday it would remove synthetic food colors from all consumer food products by the end of 2027.
The company said this move would impact its sugar-free fruit spreads, ice cream toppings as well as some sweet baked goods from its Hostess brand portfolio.
J.M. Smucker said majority of its products currently available to K-12 schools do not contain any artificial colors, and is working with distribution partners to stop selling products with synthetic dyes to K-12 schools by the 2026-2027 school year.
Packaged food makers, including Conagra Brands and General Mills, have been committing to eliminate the use of artificial colors from their product categories as they align themselves with the plans of Health Secretary Robert F. Kennedy Jr. to remove synthetic food dyes from the U.S. food supply.
Earlier this month, Kraft Heinz also said it would stop launching new products containing artificial colors in the U.S. and plans to remove synthetic dyes from existing items by the end of 2027.
(Reporting by Anuja Bharat Mistry in Bengaluru; Editing by Maju Samuel)
