A couple of familiar faces are two of the new faces of Champion:
Milwaukee Bucks forward Kyle Kuzma and his fiancée, trailblazing supermodel Winnie Harlow.
Last week, the apparel brand unveiled the next chapter of its “Champions for Champion” campaign, which debuted in July and featured “tastemakers who embody what it means to be a modern champion.”
The campaign’s latest iteration, for spring/summer 2026, centers around “voices that define modern greatness through influence, purpose, and presence,” according to a Feb. 10 news release from Authentic Brands Group, Champion’s owner.
The brand’s SS26 cast, which includes Kuzma and Harlow, reflects “the communities, mindsets, and cultural moments shaping what it means to be a champion today,” the release said.
After playing college hoops and graduating from the University of Utah, Kuzma was taken by the Brooklyn Nets with the 27th overall pick in the first round of the 2017 NBA Draft. However, on draft day, he was traded to the Los Angeles Lakers. He was named to the All-Rookie Team and later won a championship in the 2020 “bubble” season with the Lakers. In 2021, Kuzma was traded to the Washington Wizards. And, in February 2025, he was traded to the Bucks.
Off the court, Kuz is the founder of the Kyle Kuzma Foundation – which strives to positively impact the lives of single mothers and their children – an entrepreneur and investor, a fashion icon and a modern art collector.
Going beyond the photoshoots, runways and high-profile events, Harlow is the founder of Cay Skin. She gives back, too, whether it’s advocating for the vitiligo community – which she’s a part of – or traveling to Jamaica to support those affected by Hurricane Melissa (while born in Canada, Harlow’s of Jamaican descent).
The “America’s Next Top Model” alum is also one of the stars of the forthcoming Prime Video docuseries, “The CEO Club,” and the author of a children’s book, being released in June.
In addition to the couple, Champion’s “new class of changemakers” include New York Giants quarterback Jaxson Dart, professional surfer and Olympic gold medalist Caroline Marks, and Brazilian actress Bella Campos. Australian singer-rapper The Kid Laroi, and English model/former soccer player Romeo Beckham – yes, he’s one of the sons of David and Victoria Beckham – were part of the campaign’s initial launch and are returning for this chapter, too.
While the cast’s individuality was to take center stage in the campaign, the release said, the brand’s “iconic, versatile designs” served as the foundation.
The SS26 collection includes Champion’s “Iconic Essentials” fleece hoodies, crews, joggers and puddle pants; core graphic tees and mesh shorts; as well as a “fashion-forward” sport capsule, featuring striped polos, zip mocknecks, track pants, cardigans, skorts and tennis-inspired separates, an Authentic spokesperson said.
The collection is available at most Target stores, online at Target.com, and select retailers worldwide.
This article originally appeared on Milwaukee Journal Sentinel: Winnie Harlow, Kyle Kuzma among faces of Champion ad campaign
Reporting by Hannah Kirby, Milwaukee Journal Sentinel / Milwaukee Journal Sentinel
USA TODAY Network via Reuters Connect
