The monetary costs of today’s college athletics system has sent universities searching for every dollar they can pool to gain an advantage. Including, for Michigan State, phone plans.
Michigan State athletics announced the launch of Spartans Mobile on Monday, a partnership with its multimedia rights holder PlayFly and Collegiate Mobile, a phone carrier on the T-Mobile network. Spartans Mobile customers can kick as much as 7% of their phone bills toward Michigan State’s FOR SPARTA fundraising initiative or the Varsity S Club. Contract details between the partners are unknown.
Spartans Mobile advertises that it can save customers $550 per year on phone bills compared to national carriers, in addition to granting access to seat upgrades, pregame tailgates and various giveaways.
“The tectonic shift in economics for collegiate athletics means athletic departments need to get creative to remain competitive, and Spartans Mobile is a new way to support the team on and off the field,” Collegiate Mobile CEO Joe Phillips said in a statement shared by Michigan State athletics.
The partnership is one of many Collegiate Mobile has struck with NCAA universities. In March, it launched Michigan Mobile with the University of Michigan. In April, Bearcats Mobile launched with the University of Cincinnati. Boise State launched Broncos Mobile on Monday, the same day as Michigan State’s launch.
The big deal for Michigan State is that this adds another revenue stream to a department that wants to strengthen its coffers. It was only a year ago that Michigan State made the switch from former athletic director Alan Haller to current AD J Batt, who took over last June with his skills in fundraising and revenue generation serving as key factors in his selection. The move came early in the tenure of President Kevin Guskiewicz, who took over in March 2024 and also introduced a new provost in Laura Lee McIntyre at the same time MSU hired Batt.
Batt inherited an athletic department with a budget problem. A debt report obtained by The Detroit News showed Michigan State’s athletic department to be $124 million in debt as of May 31, 2025. Approximately $28.7 million of that came in the form of bonds, $20 million stood as commercial paper and $75.3 million fell under internal loans.
That debt report did not include recent expenses including a buyout for Haller, nor that of former football coach Jonathan Smith, who was axed at the end of the 2025 season and replaced by Pat Fitzgerald on a minimum five-year, $30 million contract. That budget report did not include a $12 million internal loan to help fund revenue share with student athletes in the 2025-26 seasons, which came as part of a $192 million budget approved by Michigan State’s Board of Trustees last June.
A year in, Batt has made a few splashes to strengthen Michigan State’s wallet, procuring a $401 million commitment from donors Greg and Dawn Williams — of Acrisure wealth — in December that seeded both the FOR SPARTA fundraising initiative and set aside $100 million for the establishment of Spartan Ventures, a third-party affiliate created to open up more revenue streams that weren’t accessible under a more rigid structure of a public university department. Spartan Ventures is planned to launch July 1, the start of the next fiscal year.
Add phone plans to the list of revenue tools Michigan State is adding to its toolbelt.
This article originally appeared on Lansing State Journal: Spartans Mobile phone network could kick 7% of payments to MSU Athletics
Reporting by Connor Earegood, The Detroit News / Lansing State Journal
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