Timbo Sullivan says he has always been an artist, but the traditional path bored him. He recalls attending an art trade school during his high school senior year at Mifflin High School: “Every day it would feel like the same thing. … They would set a bowl of fruit or something in the front of the class, and we would just draw.”
Realizing that art school wasn’t what he wanted, he went to college, but found himself still unsure of his next steps when he finished in 2011. Sullivan decided to take some time to plan his future, and with his new found free time, watched an episode of baker Buddy Valastro’s Food Network show Cake Boss on a recommendation from his cousin. “I saw things on there that I never even knew was possible with cake,” he says.
Satisfy your hunger for food news. Subscribe to Columbus Monthly’s weekly dining newsletter, Copy & Taste.
He was particularly inspired by a baker on the show named Ralph Attanasia (who he would later compete against on Super Mega Cakes). “I credit him for being the reason why I started doing cakes. He did faces and animals and things like that, and especially here in Ohio, I had never seen anything like that.”
It didn’t take Sullivan long to start sculpting. The cakes he made for friends and family were well-received, but he quickly hit a roadblock trying to monetize his talent. “I applied for maybe eight different bakeries. … They said, ‘You do amazing work, but we just don’t know how to sell that here. So if you’re going to work here, you’re going to be doing cupcakes, you’re going to be doing sheet cakes.’ ”
Knowing that wasn’t what he wanted, he founded Cakes by Timbo. As a business owner, Sullivan was still baking traditional treats to make money, but he made sure to think bigger as he built his reputation. “I would only promote the cakes that I wanted to get orders [for],” he says. Those cakes caught the eye of the Food Network, who invited him to compete on Duff Goldman’s show Duff Till Dawn in 2015.
Sullivan and his partner Sarah Myers won.
Getting such an early start in the competitive baking world led Sullivan quickly to what many consider the upper echelons of the genre: serving as a TV judge, which is how Sullivan once found himself seated between Valastro and Martha Stewart.
“They’re like, ‘You get to live the dream now! How does it feel to be up here?’ And, I’m like, ‘Oh, it’s fine, it’s great,’ but in my mind, I’m like, ‘This is so boring. I want to get my hands dirty. I’m not ready to give this up yet.’ ”
Though he tried judging again, that sentiment persisted. When he judged HBO Max’s Baketopia in 2021, the show even changed its format so Sullivan could help the contenders, giving him 10 minutes to advise them on collapsing cakes and other potential disasters.
After that experience, Sullivan decided to take a break from television, vowing not to go back until it made sense. “And that’s when Super Mega Cakes was presented to me,” he says.
‘Super Mega Cakes’ and More
Super Mega Cakes, which aired on Food Network and streamed on HBO Max over the summer, brought together a “who’s who” group of hyperrealist cake bakers. The goal was to create a colossal cake on a given theme over four days—think: a life-sized Superman jutting out of an ice sculpted Fortress of Solitude—and most importantly, to build a cake that would beat Duff Goldman’s.
Sullivan competed on a team with Myers and baker Sarah Ono Jones, tasked with designing an “architectural wonder” cake. He says they were not happy with the theme when they got it. “My team was looking at each other like … What are we supposed to do with a building?”
Knowing that the winners of the first round would go on to compete against each other, and that their potential competitors would have cakes that were more dynamic (like that Superman), Sullivan’s team took a risk, constructing the lost city of Atlantis on the back of a giant sea turtle. They even created a legend to go with the cake, explaining the city was lost because it was constantly moving atop the turtle.
While they worried about being penalized for pushing the boundaries of the theme, the gamble paid off: Sullivan’s team defeated Goldman’s and came in second place overall. In further testament to its design, Food Network used Sullivan’s cake to promote the show.
Myers says imaginative cakes like the turtle are in keeping with Sullivan’s style. “Timbo to cake is like Tim Burton is to film,” she says. “Timbo has a dark edge, but it’s also vibrant and louder than life.”
Sullivan will return to the screen in November, baking in a holiday-themed season of “Is It Cake?” that premieres Nov. 25 on Netflix. He says it was his toughest competition yet.
“It’s not just a cake competition, it’s a game show. So I’m not just trying to impress judges, I’m trying to trick judges,” he says. The creative license he’s known for may prove less relevant when the cake is judged against a decoy that looks just like it.
But despite the long filming days that Sullivan says can stretch up to 18 hours, competitive cake baking is something he keeps coming back to. “It’s high stakes, it’s very stressful, but if you love it, you can find the fun in that,” he says.
Baking tips from Timbo
When he’s not too busy competing against other bakers, Timbo Sullivan offers cake and cookie decorating classes for kids and adults online and around Columbus. Sullivan says if you want to improve your holiday baking this year, start with a focus on the flavor. He suggests incorporating seasonal flavors like cinnamon and peppermint. “Definitely have fun with the bake, have fun with the flavors, try different things out,” he says. He suggests practicing a few times “so you’re not setting anything down for your family to test on Christmas morning.”
And if you’re really serous about design, consider taking one of his classes—which also make unique gifts for budding bakers. Learn more and register at cakesbytimbo.com.
This story appeared in the December 2025 issue of Columbus Monthly. Subscribe here.
This article originally appeared on Columbus Monthly: ‘Is It Cake?’ returns to Netflix with a holiday focus and a Columbus baker
Reporting by Linda Lee Baird, Columbus Monthly / Columbus Monthly
USA TODAY Network via Reuters Connect
