A premium children’s fashion brand known for its classic European style has opened a new seasonal store in Palm Beach’s Royal Poinciana Plaza.
La Coqueta, a London-based brand founded in 2013 by Spain native Celia Muñoz, debuted Oct. 8 at The Current.
The 2,468-square-foot venue within the Plaza, which was introduced in 2023, features a changing roster of pop-up stores that lets brands try out concepts and connect with new audiences.
La Coqueta is the first of three businesses to open at The Current this fall. The others are fashion and lifestyle brand Hill House Home, and Scandinavian candy company ScandyCandy.
Those two businesses are expected to open in November, Lori Berg, Royal Poinciana Plaza’s general manager, told the Daily News.
La Coqueta’s Palm Beach store is its second U.S. location, following the brand’s debut in Charleston, S.C., in September. The brand also runs three shop-in-shop “Poppy” locations in California.
Muñoz said she was excited to open a La Coqueta store in Palm Beach, particularly within the Royal Poinciana Plaza.
“We wanted to be somewhere that felt very iconic, that is full of history and beauty,” she said. “There’s something so special about the Royal. It combines architecture, the gardens, the community. It’s a bit like a jewelry box, very elegant and full of character, and we just feel that our clothes are like that. It feels like the perfect fit.”
Muñoz, a mother of five, launched La Coqueta after recognizing a need for well-made children’s clothing that remained affordable.
The brand, which is known for its hand-smocking, bold collars, embroidery, and classic Spanish designs, debuted shortly after the birth of her youngest child.
“What I wanted was to create a brand that fit in the category of affordable luxury that allowed moms such as me to have pretty dresses, but that are in a way as washable as a jersey T-shirt,” she said. “They look very nice, and equally, they weren’t going to break the bank in a way. Our collection draws on European design, particularly Spanish. We have a great tradition in Spain of really dressing up our children even if they are going to get dirty. It doesn’t matter, as long as they look good.”
A trained psychologist, Muñoz had no retail experience when she launched La Coqueta, and she spent the first two years in her London store learning the business.
The brand has since grown into a globally known name in children’s fashion, with a flagship store in London, multiple U.S. locations, and a website that ships worldwide.
“We attract people who maybe have a very traditional aesthetic but also who are quite quirky, because through the combination of colorful accessories, you can suddenly create a look that just looks very cool,” Muñoz said.
La Coqueta’s Palm Beach store is its largest and most immersive, showcasing the brand’s complete line of artisan-crafted clothing and accessories for babies and children, including best-selling styles and seasonal favorites.
The store also includes a dedicated play area where children can color and draw.
“We’re excited to welcome La Coqueta to The Royal,” Berg said. “Their arrival expands our childrenswear offerings and provides families even more reason to enjoy their time here. Dressing Palm Beach’s youngest feels like a natural next step as our community continues to grow.”
Muñoz said La Coqueta is expected to operate through the winter season at The Current, located at 150 Royal Poinciana Way. Store hours are 10 a.m. to 6 p.m. Monday through Saturday and 11 a.m. to 5 p.m. Sunday.
For information, visit https://theroyalpoincianaplaza.com/tenants/la-coqueta/.
Jodie Wagner is a journalist at the Palm Beach Daily News, part of the USA TODAY Florida Network. You can reach her at jwagner@pbdailynews.com. Help support our journalism. Subscribe today.
This article originally appeared on Palm Beach Daily News: European childrenswear brand La Coqueta debuts seasonal boutique at The Current in Palm Beach
Reporting by Jodie Wagner, Palm Beach Daily News / Palm Beach Daily News
USA TODAY Network via Reuters Connect
